The Programa Mundial de Alimentos (PMA) estimates that global production of tropical fruits will grow by 3% per year until 2024. Meanwhile, the fresh fruit market has grown in volume by about 4 percent, on average, in the last decade . This is partly due to the search for a healthy life and the recommendation of the OMS on a per capita consumption of 146 kilos per year.
The national exports of fresh fruits between January and September 2018 were US $ 147.4 million, 37.3% more than in the same period of 2017 (US $ 107.3 million); 153 companies made international sales for amounts exceeding US $ 10,000.
The number of companies was greater than that of 2017, when there were 108. ProColombia has warned that entrepreneurs can market in the fruit and vegetable sector in more than 48 markets. According to Trade Map, the most imported fruits in the world are bananas, grapes, apples, avocados and oranges.
Colombia has a comparative advantage in the region because its different thermal floors allow it to produce all kinds of fruit. For this reason, it has positioned itself as one of the points with the greatest diversity and quality in the production and export of fruits, which is well taken advantage of by international merchants.